Low Ticket (under $97)
– most important: solve a simple problem (importing content, pitch on a webinar) — something that is complete on its own, with a logical “next step” upsell
– sales letter: Attention, Interest, Desire, Action (Why, What, How-To, What-If)
– share a tool (WP Import) with video, PDF, and maybe a quick training bonus so they get to know you
– case studies: WP Import, Backup Creator Express, Action PopUp
High Ticket ($97 and up)
– end goal: four milestones (modules)
– components: setup, a big result that almost sells itself, a must-have tool, then combining it all to get to the next level
– case studies: Make a Product ($197), Dropship CEO ($247), Webinar Crusher ($297), Membership Cube ($997)
– walk up the price as you build it: Podcast Crusher, Graphic Dashboard
Words of Advice
– If you’re selling a course, make it at least $97 — if you have a tool, offer a lite version for $47 or $7
– Stop chickening out. A high priced product is just a number
– You can always add more to the offer: bonus video, TimeTrade coaching link
– Don’t spend too much time thinking about the price — $37, $67, $77, $127, $147 don’t matter much. It’s $7-$17 vs. $47, $97, $197, $497, $997
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