Sales – Membership Site Podcast

The Offer
– all your products, weekly 1-hour meeting (same day of the week, same time every week)
– show up on time: if they miss that meeting with no advance notice, there’s no rescheduling
– recurring GoToWebinar and recurring Google Calendar

How to Fill It Up
– offline seminar, speaking gig, application process: find out if they’re already making money and have a list
– have the button in place and a web page listing exactly what they’ll get (a list of all your products plus the weekly meeting)
– free 20-minute coaching call bonus with your products, to see if they’re a good fit (i.e. some people only needed four sessions or 1 month with us)

Weekly Meeting
– every Tuesday at 2PM Eastern, for example: send a reminder email that morning that you’re meeting
– they provide a list of things that got them “stuck” that week
– I used to record the session and make them commit to four tasks at the end of each meeting, but they don’t need it anymore

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What you want is an appointment based business: show up and make money instead of staring at the computer screen.

Q&A monthly sites
– case studies: Double Agent Marketing, Webinar Crusher
– have a “library” of all your best stuff, plus a tool they’d normally pay monthly for (hosting, webinars, Twitter auto-poster, online schedulding service)
– worried about content? tackle real problems or recap the past 30 days

Coaching program
– Platinum program: 2400/month: includes all our products (we manually open up access to what they ask for)
– Weekly 1 hour meeting: recurring GoToWebinar and Google Calendar
– the hour is theirs: we pass them the screen and solve whatever needs solving

Important lessons
– monthly continuity is the hardest to sell: many people don’t see the value unless they’re huge fans of yours, and usually existing buyers
– the first step is having the buy button on there: even if you only make a few thousand dollars per month from 1 hour, it’s worth it!
– even if you’re reluctant, charge what you’re worth: 100/month… 2000/month… everyone has a price