Create Your Membership Site List

In case you created a membership site and you already built your list, the next step is to make it bigger. You might think that you have your site well monetized, but you may be losing sight of some things such as email opt-in processes after registration, squeeze pages before customers get to see your sales letter and also a two-step order form between the sales letter and the payment check-out page.

The easiest thing to do to improve your membership site is having an opt-in process after registration. Membership solutions such as Wishlist Member will include your membership software with an autoresponder like AWeber. If a person signs up to your membership site, they are automatically getting on a mailing list.

If your membership software doesn’t have this feature, put your opt-in code on the sidebar of your blog. This is extremely easy in WordPress. Just go to the appearance area and add a widget. A widget is a tool that blocks something on your sidebar. You can even add a Text widget which is great because in WordPress it can add any HTML code you want as well as links, images and more importantly, your cut and paste autoresponder code. So, add a Text widget to our sidebar, and then drag it to your sidebar and paste in your autoresponder opt-in code. This is how you get people who have already bought from you to end up on your mailing list.

Another popular way to get people on your mailing list is the so called squeeze page or forced opt-in page that is seen before your sales letter. If a person wants to go and read your offer, you can stop him/her by sending them to a forced opt-in page that they see first. They can not reach your sales letter unless they type in their name and email address in the form from this page. This is how you get them on your mailing list without needing to bribe them with anything.

Well, if you’re not satisfied with the forced opt-in page or you can not use it for unknown reasons, there is an alternative that you can use called the two-step order form. This is a procedure that consists of two steps. When a customer clicks on your sales letter, he/she clicks on what he/she thinks it to be the buy button. Actually, it is just a new page that has a forced opt-in on it which says something like “step 1 of 2; enter your personal details here.” After going through this forced opt-in page, they are redirected to the page where they can pay.

A list can be built based on people who are just checking out the price or who almost buy something, but renounce in the last minute. Once you have these people, you can advertise your products in the hope that they will reconsider and come and buy them. The techniques mentioned above must definitely be used in the promoting of your site. Don’t forget, an opt-in after registration, a squeeze page before your sales letter or a two-step order form after your sales letter, but before the check out process is all you need to make your list bigger.

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