What to Do and Not To Do When Building A Membership Site

If you are on more than one or two people’s mailing lists, you’ve witnessed a lot of things done right and wrong. Here are a few tips about how to successfully use your autoresponder opt-in list.

It is a good thing to create separate free and paid lists. It is extremely helpful to market in only one specific niche and to have your different offers and your lists in sub-niches related to your main niche. However, if someone is on one list, you can upsell them to some other offer. So, for every membership and for every product that you have, you must create a prospect list for free promotions and a paid list for updates. If you do this, you have the possibility to email to just one person or a small group of sublists or to all the sublists. It’s your decision!

Update your products regularly and be consistent. A common mistake that membership site hosts do is creating big mailing lists that they let go afterwards for two, three or more months. A list is just like a plant, if you are neglecting it for a couple if days, it dies. People forget about you, your site and move on. It’s up to you to keep their interest alive.

Send messages to your email list regularly. If you’re good at it, write follow-up sequences. If you have many things to say and you want to transmit them every day, do it. I’ll let you in on a secret: if you transmit on a daily basis or at least once a week, you can later save the messages you sent and plan them as follow-up sequences in a particular list. Anyone who is new to your site can in this way get your previous messages.

Also, it is important to update on a regular basis. Establish your update frequency and stick to it, otherwise people may find themselves overwhelmed or they may forget about you. If it is possible, send a message to your list every day at least until they buy something from you.

Try not to announce something to different lists separately. If you’re a good seller, your people should be on multiple lists. When sending a broadcast, your autorepsonder must have a D duplication characteristic. This means that if somebody is on the list for multiple products, they will receive only one email, not more copies of the same email.

Don’t back out or limit yourself when somebody new signs up. There’s no such thing as “Have no worries. I will send you updates of this product only.” Why would you do that? Why not try to upsell someone? After all, you worked hard to get the sale and as long as they are on your list, you can send them offers for products that are in the same niche as the product they acquired. That is what makes the difference between a good and a bad marketer.

Remember, when building a list and marketing to it, make certain that you create separate paid and free lists and that you update on a regular basis. When announcing something big, send the message to all your lists and be upfront by telling them that they will receive further offers is the future.

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