How to Reduce Refunds on Your Membership Site

The most popular answer given to why people haven’t launched their membership site is because they haven’t come up with any content for fear that visitor to their websites will dislike the content and demand to be refunded their money. This should never be the case especially when one considers there are ways in which demands for refunds can be reduced. It is not possible to completely eradicate these demands but at least there are available methods of making sure the request for refunds are minimal.

First of all, always make a point to speak out on the offers that you are giving in due time. This is because a good percentage of my refund requests come from people who are well of, whereby they buy into my offer and in a moment apply for a refund. The only way out is by announcing of your offers in due time to give everyone adequate time to plan before buying.

The second method of reducing refunds is by using PayPal to process payments instead of using ClickBank. As an affiliate marketing payment processor, ClickBank is superior but the only problem is they allow too many refunds without bothering to follow up and establish the root cause or better yet whether a refund is deserved. With PayPal, you can raise an objection to a refund request and be given a chance to be heard before the refund is affected or rejected. The greatest limitation with ClickBank is that the refund or cancellation process is too easy and can even be activated accidentally.

Simplifying your customer support function is another way of reducing demands for a refund. Some people will ask for a refund due to very small reasons such as being unable download, or the customer did not receive the ordered e-book or software. With a strong customer service, you will be able to resolve some of these issues and avoid them from moving to refunds process.

Another exciting way to avoid refunds is by finding ways to motivate your customers by challenging them to get rapid results. As an example, it would be more fruitful if you held a competition for your buyers that would see you reward any customer who quickly puts what they have learnt from you into practice. This will motivate them to implement whatever they have bought from your site and enable them to see results fast.

Last but not least, you should be bold enough to price your website subscription without worrying that you will chase away some clients due to the high cost. This belief is very misguided since offering trial memberships might give you short term subscribers but these are not committed customers. They are more likely to keep asking for refunds on claims that your product is not exactly what they were searching for. Hence, it is recommended you set a fixed subscription fee and then market your site adequately in order to get serious customers.

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