It makes much more sense to develop a product that is flexible enough to allow for future improvements rather than striving to come up with a perfect product. That is why split testing is done to your sales letter to ensure that it is improving with time.
The idea behind split testing is you come up with several versions of your sales letter, with each sales letter bearing a simple change either in wording or formatting. These sales letters are sent out in equal numbers then you observe the sales letter that generates the most response. Select these letters with the most responses and change something else and send again. With time, you will find that you gradually develop a sales letter that is very effective in marketing your business.
The theory of split testing sounds easy enough but how exactly does one go about it? What could prove to be more difficult is how to do the test on a membership website. The answer to these is as simple as using the Google Website Analyzer. This is a free service being offered by Google that will do the analysis for you and give you the results in form of figures, diagrams, charts and graphs. You will be prompted to post your sales letters for the service to analyze and give you all necessary information that will allow you to judge which sales letter is more effective.
To create separate sales letters, take the original copy of the letter and duplicate. Then proceed and make a change to the duplicate e.g. change the title or some colors. After making the changes, input the letters and all the information you will be prompted to enter in the new experiment you just created in Google Website Optimizer. Ensure that you specify what your homepage is going to be, any variation pages and the member registration page.
Some web applications that handle subscriptions such as Wishlist allows you to list all the subscription pages for all user levels. In this case, you will be prompted to specify your conversion page. Once you specify this, you will be asked to copy/paste this code to the sales letters that you specified as the homepage for your website and it’s duplicate.
To include the conversion code into your subscription page, all you need to do is to allow insertion of custom code at the bottom of your member subscription form. When you paste this conversion code at the bottom the form, you will get two different versions of the sales letter. It will now be up to Google to analyze and decide which form traffic will be directed to. In the event that a sale is recorded on the site, Google will be in a position to determine which one of the sales letters delivered the sale. This method will allow you to test different components of your sales letter step by step, starting with your header to order button etc. That is how split testing can be carried out successfully using Wishlist Member in combination with Google Website Optimizer.
You can do your first split test by visiting: http://www.membershipcube.com