Get New Subscribers

When a membership website has a problem it usually has nothing to do with the content of the site. The problem is almost always that there are not enough new subscribers joining on a regular basis. Here are five tried and tested methods that you can use to get subscribers.

Create a simple follow-up sequence. Many website marketers have squeeze pages, opt-in bribes, blogs and other marketing tools. They have a long list of subscribers that have not yet purchased their product but they fail to do one simple thing. They don’t follow-up with a sequence of email reminding people about their product. People need to be told an average of seven times about your membership site before they will decide to buy it. Send them lots of emails with reasons why they should join your membership site. Overcome common objections, answer frequently asked questions and remind them of the features and benefits of your site. They opted-in to your mailing list so they’re interested in your product; it’s up to you to close the sale.

Ask your uncommitted subscribers why they haven’t joined your site yet. Tell them to respond directly to your email and you will have your answer. Don’t send them a form letter or contact form. Make it personal and let them respond directly to you. You’ll find out why people aren’t buying.

There’s not much you can do if they complain about the price except ignore them. If they’re worried about the money back guarantee or the content, respond to and reassure them.

Add an up-sell to the end of your reports. When someone buys a product from you make sure that they know about your membership site. Add a page that tells people all about your site after they make a purchase. Remind them of all of the benefits they will receive if they join.

Blitz the market with authority articles. Take some of the teaching content of your site and incorporate it into articles for blogs, article directories, magazines and online newsletters. Let everyone know that you are an authority and expert in your subject. Include your membership website address at the end of the articles.

Add a pop-up to your blog. If you have a blog you probably spend a lot of time writing informed and expert articles for it. You are wasting an opportunity if your blog does not direct potential subscribers to an offer like a free newsletter. Add a pop-up on your blog that offers a free gift in return for opting-in. That way you are capturing your traffic in a mailing list that can be used for further marketing efforts.

If you’ve been wondering about how to increase the number of new subscribers on your site, remember these five tips.

Tip #1: Have simple follow-up sequence.

Tip #2: Ask subscribers why they haven’t bought the product yet.

Tip #3: Add an up-sell inside your other information products and membership sites.

Tip #4: Blitz the market with authority articles.

Tip #5: Add a pop-up onto your blog.

Now that you know how to get new subscribers set up your membership website at: http://www.membershipcube.com

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