All of us who have used an email autoresponder know that we don’t have just one list – there are multiple sublists. The idea is the following: if you sell different products, when somebody buys your first product, they go to your first list. In case they buy your second product, they go to your second list and so on and so forth. Thanks to this feature, you can only mail to just one of your sublists or you can update only one of your products. However, if you want to transmit a message to all of your sublists, there’s nothing that can stop you.
A question that I hear a lot is “Should I create a sublist for different levels of my membership site as well?” The answer is usually, but not in all cases, no. In general, you just have to make a distinct sublist for each different product. Nevertheless, if you have a membership site with different levels that are considerably different, you should make a sublist for it.
For instance, let’s assume you had a membership site with a full level and an advanced level. And let’s say that when a buyer joins the advanced level, he/she gets an extra bonus for signing up, but except the extra sign-up bonus, the levels are the same. For this particular situation, one sublist would be enough for both levels because when someone joins, they can receive a standard message telling them where to go. In this case, an autoresponder sublist would suffice for both membership levels.
On the other hand, if the levels are considerably different, different sublists must be used. For example, if you have two versions of your membership site, audio and video, you create two different levels: “audio” and “video”. The prices for these levels are obviously different. Also, the videos might have a different content or the language you use in the audio might be different. Therefore, because the whole content will be completely different, you should have a different sublist for the video and audio levels.
In case you have totally different products, then you have separated sublists. If the products are similar and your email updates can apply to all of them, then you don’t have to set a sublist. It is unnecessary to have too many sublists in your autoresponder especially if you don’t have enough subscribers. Your autoresponder structure must be kept as simple as possible.
Remember that this also depends on the frequency of your mailing. Do you mail only once a week or do you send daily updates? If you use an once-a-week reminder, you might be able to combine more of your sublists while if you use a daily update, you must have more sublist than in the previous case. Keep in mind that for different products you must have different sublists.
These being said, in order to have different autoresponder sublists, you must first have a membership site. Learn how to create one at: http://www.membershipcube.com