Tag: private label rights

How Do I Create A Membership Site out of Private Label Rights or PLR Materials?

PLR materials are a great way to populate a membership site of your very own because the work has already been done for you.  Somebody else has already gone out and figured out what questions need to be answered, how to answer them, and they have also gone into trouble of writing it all down.  It’s a fantastic way of filling up a membership site, but the problem many people face is why would people want to join my site when they can find this information elsewhere, and the key to this is to make the information your own, which you can do by finding it from the right source, niching it down, dripping it, and using the WordPress blog to your advantage.

[audio:A8-PLRMaterials.mp3]

The first thing you need to do is try to get rights that are high-priced or limited in quantity.  I’m sure you’ve all seen things where you could pay a dollar and get 7,000 different products, and that’s no good, because then the value of that thing you’re buying is not a lot.  On the other hand, if someone is offering the rights to a product for 200 bucks and only 10 people get it, that is a much better investment because not a lot of people will have the ability to sell that information.  Fnd a good place to get the rights, preferably something where it contains a video or audio component because many times the rights will be sold for $20, $30 or more instead of $1 or $2, so less people will have it.

Also, niche it down.  Don’t fill up a site with a bunch of different rights materials.  Pick a specific topic.  For example, maybe you’re buying and selling just recent rights materials about copywriting.  If you’re going to be doing that, then don’t also put information in there about search engine optimization or AdSense.  Just stick to your one topic.

And finally, use your WordPress Blog to your advantage.  You’re making a membership site using WordPress, so you can put these different topics into categories.  If you were creating a membership site about copywriting, you might have some prize there about squeeze pages, some about copywriting with video, some about long form sales, that in that way, when somebody logs in, then you click on one category and get exactly what they want.

Another bonus is that this is searchable.  All WordPress blogs are searchable.  So, if you put a little description of each product you have inside of your membership site, then they can go to the search box, then type in exactly what they want.  You can also schedule out your post in WordPress.  That way, they get a bunch of stuff when they join, but over time, they get a little bit more hand-fed to them, so they have a reason to stay in.

That’s how I would create a site out of PLR or Private Label Rights materials.  Find it from a good spot, niche it down, drip it, categorize it, and search it, which is all built in if you use WordPress as your membership site.

If you can watch TV, then you too can use WordPress as a membership site.  See how I do it at www.membershipcube.com.

Claim Your Access to Membership Cube Now

What Do I Do If I Don’t Have Enough Membership Content?

The content you have in your membership site should be one of the least of your worries.  Let’s get your content problem solved and out of the way, so that we can focus on marketing that membership site and getting new people into your membership site and keeping them into your membership site.  To create membership content, I usually use Private Label Rights materials, interviews and webinars, and videos that I’ve made myself.  Those are the only sources of content you really need.

[audio:A7-NotEnoughMembershipContent.mp3]

First, what the heck are Private Label Rights materials?  These are books, reports, videos, software, even articles that you can purchase the rights to and either use as is or re-write in your own words or maybe some kind of a combination of the two.  If you purchase some articles that aren’t really so great, go ahead and edit them yourself to make them as good as you want them.  I have also done more creative things, fore example, take Private Label Rights articles and record them as a video, but the thing to remember about this is that if the original source material sucks, then your videos are going to suck too.

Next, interviews and webinars.  If you know how to have a conversation, then you can create a membership site content.  What I like to do is find someone who’s an expert in a certain area and schedule about 20 minutes with them and think of four questions I’m going to be asking them throughout the conversation.  These might be questions such as “where did you get started,” “what’s your big idea right now,” “what’s your next project going to be,” and “what’s your biggest mistake and how can we avoid it,” things like that.  And if you don’t get to all the questions, that’s fine.  If you run 25 minutes or 15 minutes instead of 20 minutes, that’s fine.  The important thing is that you have a conversation, you take a couple of notes, so that when you end the conversation, you can kind of tell people what to do next and wrap up the conversation and say, “We covered this, this and this…”

Webinars are the same idea where you talk to someone, but in a webinar, you show the screen instead of just interview.  So, in an interview, it will be audio only but in a webinar, you might actually be demonstrating the thing that you’re talking about.  If you’re talking to an expert about how to post a listing on eBay, you could open up your browser and tell the person, “Tell me exactly what to do to post a killer popular listing on eBay.”  And finally, make videos on your own.  Use a software called Camtasia and show, demonstrate things in a browser, demonstrate things using a software, create Powerpoints and show those in full screen, and that is a great way of creating some bonus content that maybe even just recap things that happened in your PLR materials, your interviews, and your webinar.  If you don’t have enough membership site content, use PLR materials, make videos of your own, anything about audio interviews and video webinars.

Claim Your Access to Membership Cube Now