Month: September 2010

Now this is definitely not the way to go. A blog that is password protected is just not the professional way to operate a membership site. With membership site software being so amazingly affordable these days and allows for extremely easy installation, it makes me curios why anyone would even consider going the route of a password protected blog. Membership site software gives you the means to cut off cancelled users or those refunded users while enabling you to prevent the users from sharing the protected information and then allow for different levels of access for your different users.

Another very big problem with a password protected blog site is that all your members have the same username and password. Each member obviously cannot have his or her own individual password and username. All your members will be given a username of say ‘Joe’ and a password of say ‘Blogs’. Then if a member chooses to leave the membership site, you will then have to change the username and password to say ‘ Jane’ for the ID and ‘Doe’ for the password. Doing this you then have to email every single member on your membership site. This makes for tedious work as members comes and go regularly.

With this type of password protected site, there is nothing to stop multiple people getting into the membership site and using it as they wish as you cannot see where they came from and tracking them is also difficult if they came from different IP addresses.

Creating a membership site with all your members with their own usernames and passwords is a better option since now you can see where they came from even if they logged on from ten different IP addresses. You can see from this type of activity and find out if that member is sharing his membership with others which may prompt you expel the member from your membership site.

Another feature of membership software is that different members will have different levels of access. There is nothing to stop you from running a live webinar and after that change it into a membership site to be paid monthly by the members to access the recorded version. For instance, the people who supported the webinar will be on a specific level you provide and given access from a direct download link but the members who pay monthly for their membership site will receive the webinar download links from a different link. You can also choose which recorded version they can have access to. as they are not entitled to those videos. By creating different levels you will be able to give each level different content but control all the levels from the same membership site.

A password protected free blog site does not offer all that control over your membership nor can you create different levels of members and you can control the members who choose to abuse your membership site.

The obvious route to follow is a membership software route and this can be obtained by visiting http://www.membershipcube.com where you will receive expert assistance in developing your own membership site.

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Two membership sites are worth a discussion, one being an open-ended newsletter and the other is a fixed term membership site. They operate very differently to one another affecting the type of membership site together with the amount of time spent on it and not to forget the amount of money you will make. It is important that you understand the differences between the two types of membership sites.

The newsletter type of membership site is merely an autoresponder to emails. You will be paid for a product that a person puts on a subscriber list and you will respond to them automatically by way of your autoresponder every other day or so with the lessons. This being a really simple and economical membership site for the once off payment its problems though as nothing is stored and people with be contacting you type products.

This type of membership site has for back dated emails that you no longer have due to the autoresponder system making it an adminstration nightmare! If you have a once off payment product, following up is a way to stay in control of your system.

Another type of membership site is the type of site which has a download button. It is also open ended and people will pay a fee monthly without having to have a contract in return they are able to log onto the membership site with a password and username of their choice. By doing this they are able to gain access to past videos, articles and also audios.

This type of membership site too is problematic, and this is because it is never ending. If you find yourself losing interest in this membership site you problem is that you are stuck with your existing subscribers and you just have to service the site.

The way out of this predicament is to introduce a fixed term membership site. This membership site operates in the same manner as the open ended membership site except that it has an expiry date which makes life a lot easier if you decide not to continue with the membership site.

You can also introduce training classes over fixed periods for examples a course spanning three, six months or even 9 months after completing the relevant course, the subscriber will have then graduated.

The correct choice of membership site is definitely to choose the fixed term membership site due to its simplicity. Its easy maintenance and you are at liberty to update and amend the site as you please rather than having to contend with the daily headaches of the open ended membership site and never being able to close the door on it if you need to.

With the information you now have regarding these two types of membership sites you can only run with a fixed period membership site and therefore will be able to set it up at http://www.membershipcube.com

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Traffic to their website is one thing that internet marketers can never have enough of. How do you get other people to promote your member ship site and drive traffic to it? There are a number of methods that can be used effectively.

If you have a mailing list of your own, even if it’s small, you can use it to email people and tell them about your membership website. If you know people with similar mailing lists, you can ask them to email their list as a favor to you. Make sure that the mailing lists target the demographic group that you are trying to enroll in your membership site. This method is called direct broadcasting.

You can use a download page offer or exit offer. All membership websites have a download page or membership area that you go to after payment.

On many sites the only thing you can do on the download page is download the item you just purchased. If you are aware of sites like this that are offering products in the same market niche as you, ask them if you can pay to put a link to your site on their download page.

You can also ask them to place your offer as an exit pop-up. When people download the product from the page they will receive your offer before they leave.

If you have an affiliate program you can ask them to provide a link to your website in return for your site providing a link to theirs.

If other sites don’t want to mail for you or place your link on their sites, ask them if they will place an offer for your membership website in their auto-responder follow-up sequence. A follow-up sequence is where customers are sent a series of messages after purchasing an item. Many website operators are unsure of what to put in these messages or lack the time to do it. If you write them a prepared follow-up or sequence of follow-ups it will give them the content that they need with no effort on their part. Offer them an affiliate bonus to make the offer even more attractive.

What would you do if a fellow membership website owner approached you and asked if they could put their content on your site at no cost to you? As long as the content is good and in your market niche it’s a good deal for you.

You can offer the same good deal to other membership site owners. Ask them to include your content in their site for free so you can be associated with them, ride on their credibility and get lots of extra exposure and traffic. This is called a ride along bonus.

You can ask other site owners if you can place half or full page ad in their latest book. You can write it as if it is an informational or educational part of the book because you are not bound by the magazine and newspaper rules that state an advertisement must be identified as such. This is called an imbedded report up-sell and has the benefits of blending your ad in with the websites content and making it look as if they are endorsing your site and products.

There are five ways that you can get other website owners to promote you; by direct broadcast, a download page offer, an auto-responder follow-up, a ride along bonus and by the embedded report up-sell.

Set up and promote your membership website today at: http://www.membershipcube.com

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Right now you are up and running and you need people to join your sight. There are lots of ways to go about getting people to join you membership site some work better than others. For example, you can set up a blog or a website, however, nothing works better than a normal form of sales letter. Having this type of site shows peoples the ins and outs together with the recurring of your membership site and once having read it they will go straight ahead and join. A sales letter for any type of product is actually the same lines you will run when you write a sales letter for a membership site.

There are various ways of enticing a person to your membership site with one of the best ways being to show them the breakdown of the monthly earnings. As people need and like to how what they can make in a month.

A payment plan drop is also a very powerful way to get people onto your membership site. So many folk do not have large amounts to outlay but are able to cope with a monthly payment over say a period of six month. Remember you are still receiving the same payment but not only that, you will possibly receive a way lot more as there are many people in this bracket. You then can bank on a steady monthly income just from these installments.

Once a person has committed to purchasing your product and you have completed the all the details with him and put it all to bed, you must then follow up immediately with a mail to him confirming and outlining all the wonderful benefits of the membership site to him, and always perform what you promise every step of the way, never have your new member regret having joined you team.

Explain to him exactly what they will receive monthly from the membership site over the 6 or 12 month period for which he has joined. If you do not explain the whole package clearly they will become very confused over a period of time. Therefore, break each month down in showing them what they will get and when. Never have them waiting and wondering. This way they know what to expect and how they will progress with the membership site.

To recap how to write the membership sales letter, the payment plan is a draw card for your fixed term program which is actually a way of interest free financing. Sell to them what they will receive straight off so they do not have to wait for anything to happen. Eliminate any and all forms of confusion as that is a sure way of frightening people away.

You will find out just how easy and quick it really is to market your own membership site and that the content of you membership site can be attained in just a week: http://www.membershipcube.com

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In most cases, subscription site owners charge too low for one to access their website – this is often a fatal mistake. Membership price sales need to be relatively higher so that one must actually strive to make a sale. The reason behind this is that even whenever you double the membership fee, you will not have to work twice as hard.

It would be unfortunate if you had 1000 members on your site, who paid a $ 20 monthly membership fee and then you find out they would have been willing to pay you as much as $50 monthly. All that you would have done was to change a number but you did not. Therefore, choose to charge a rate as high as the subscribers are willing to pay. This is in response to answering how much one should charge for their membership Site fee.

The least you should charge for life training is $197, $97 a month and $27 monthly for weekly video training and for monthly training, respectively. If you offer live training, it is recommended to charge $197, or more. I encounter a great number of people who work so hard to run their live webinars, tele-seminars, call-in days, personal critiques but end up pricing them @ $ 47 monthly or $97 a monthly and that is awful.

If you offer such a live training class, charge at least $200 monthly or higher- always strive to increase your training rates. If you offer a fixed-term class that lasts may be four weeks, and then give it a flat charge of $200 or more. And if it is higher, let it be just that higher, in any case $197 is barely the minimum one can charge to take a live training class as e-books and video classes are charged slightly less than the above amount. If living training is so cheap, it is hard to justify selling e-books any lower. It is crucial to remember the worth your time has and charge $200 or higher for live coaching.

If you offer weekly training, with new lessons for every week, the minimum you should charge is $97 monthly. This translates to your students getting four classes monthly, that may be accompanied by some reminders, and this is more than enough to charge $100 monthly. This is $25 per class and is an excellent deal, regardless if it covers half an hour class or an hour of training.

It’s a bit more affordable than your live training as you do not perform the sessions on live webinar. These are actually pre-recorded videos, may be in replying comments on the membership site, but there is no provision for live interacting, rather than posting comments as feedback. It is recommended that you charge a minimum of a $100 monthly for the weekly videos.

It is also recommended you charge $27 monthly if you have a small website or you have only one video that can give a good lesson.

Go to: http://www.membershipcube.com to claim more membership training.

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The question as to whether members of membership sites should or should not receive downloads and transcripts. Well, they actually should not as they should really do their own work and not piggy back off others hard work for free and they do also have the option of sourcing a lot of their content from the ‘Private labels rights’ site. The problem is that once the members of a membership site get download for free they seem to feel that that should be the norm.

These members from the membership site should also realize that the transcript of a video actually does not assist them at all with there own video but will just give them some extra reading. What these people are really after though is not the transcript to read but rather the notes. So therefore you should not give the transcripts to the members for every video. Often a very special video is made and you should definitely hold onto the transcript of it and not just give it away to the member of the membership site as there is a lot of information within the video that should not be included in the membership site.. There is always a lot of additional information within the transcripts of audios and webinars. The members should also understand that a transcript is very costly and not always what they are actually looking for although they may want the section beneath the video.

Due to the fact that these transcripts are so costly, it would be really foolish to let these members have them for free. They should access a membership site that only supplies videos and they will then realize that they do not receive the transcripts from these membership sites either but have to pay for the information they are seeking and they can do this easily by accessing the private labels rights site.

These members of the membership site are not entitled to all the information that is developed. It is far more beneficial to create a nice blog site that encourages people to make comments and ask questions. This blog site in turn is far more rewarding than giving out different options of downloading the blog.

Developing simple content on the membership site for making a video and posting it on the blog, people will be unable to download it and there would also be less confusion with regards to the making of the video. Making the content available on the blog also leaves the members open for communication and participation in the making of a video. The comments and also the questions off the blog can be put to very good use in making your own video.

Often transcripts are available and some too are helpful depending on the need of the particular member of the membership site. However it should be noted that most of the time, this is an unnecessary step and often they are of no use to the members depending on the situation and needs of the user.

In developing your membership site, you can source all the information you require by visiting http://www.membershipcube.com

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When you launch your new membership website you want people to see it and, more importantly, you want them to join it. There are so many membership sites on the internet these days that you need to do something exciting to launch your site and have it noticed.

Here are some ways to ensure that your membership site gets the notice that it deserves.

Only make available a limited number of spots for your pilot group. Scarcity is a great way to make people who are unsure about joining to commit themselves. If you are only going to allow a small group in at your special introductory price, people will have to make the decision to commit to the purchase or risk getting left out.

Another benefit to starting with a small group is that it will be easier to work out any problems that occur with your new membership site.

You can launch your site using the ‘Seven Dollar Bump’ strategy. This is a good method if you’re unsure of how to price your product. Launch at a price of seven dollars and after you make some sales and get some testimonials, raise the price to 17 dollars. After making some more sales let your email list know that in a week you are increasing the price to 27 dollars and then do it.

You are rewarding your early buyers and giving undecided people on your list the motivation to buy in before the price goes up again.

Create a launch buzz with daily videos, daily blog posts and daily affiliate requests. To get the flood of traffic that you want to your site you are going to have to make a lot of videos and posts in order to be heard. The internet is a big place! There are many ways that you can attract attention, one of them is to tease people by only releasing a little of your site each day so they keep coming back to find out more.

You can create a webinar and guest blog tour by making a video for a specific marketers list. Create a presentation that is aimed at your affiliate’s membership list and at the end put in a promotion for your site. You could also write a blog for them that pitches your site at the end.

Many membership site owners market successfully by joining a syndicate. This method involves a group of marketers mailing promotions for each other to their lists. This can work well but beware of becoming so involved that you don’t have time to look after your own list.

Now that your new membership website is ready to launch you can use these techniques to get off to a flying start.

Only make available a limited number of spots for your pilot group.

Launch your site using the ‘Seven Dollar Bump’ strategy.

Create a launch buzz with daily videos, blogs and affiliate requests.

Produce a webinar and guest blog tour.

Join a marketing syndicate.

All of these methods will help your new membership site on the road to success.

Make a great membership site and launch it at: http://www.membershipcube.com

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You have decided on the topic that you want for your membership website and now you’re ready to produce the content. If you are going to make video content then you need to know what kind of videos you should create. There are five kinds of videos that work very well for membership sites.

Make how-to videos or a webinar recording.

One of the best forms of video for your site is a step-by-step instructional video that teaches people how to accomplish a task. Show your members how to do things for themselves.

A webinar is live online presentation where you can demonstrate the task you want to teach while people watch and ask you questions. They are easy to set up and run and your members will appreciate the personal touch.

Make a recap of another video.

Many of your members might not have the time or the inclination to watch a video all the way through. You can help them by making short recap version that contains all the essential information that’s needed. You can also make videos that contain portions of longer ones.

Make a video telling your members about upcoming presentations and what they will learn this week.

That will help them plan what content to watch and when to watch it. In case people miss some of the week’s content make a recap video to show at the end of the week showing the highlights of what you covered and telling them where to find the video on your site.

Make a question and answer or challenge video.

People like to be able to ask questions about they are learning and also to think of answers in response to questions. It is easy to post a question and have your members answer it in a blog. You can ask your members questions about what they would like to learn and how. Challenge them to explain and justify their responses. People like to participate in the learning process.

Make an interview slide show with notes.

If are doing an audio interview with someone, make notes of the interview and put them on a slide show. Then when you play the interview you can show the notes on the slides at the same time. That way people not only hear the interview, they get notes on the key points as well.

Let’s go over the five kinds of videos that work best for membership websites. They are; how-to instructions or webinars, condensing or recapping previous videos, coming presentations and a recap of the week, question or challenge videos and an interview enhanced with slide show notes.

Now create your videos and com put them into your own membership website at: http://www.membershipcube.com

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There is a way out for the new marketers on how to introduce your membership site at a cheap price to attract customers and increase the prices afterwards. This method gives you a chance to begin at a low rate, whereby in the beginning you don’t need to have a lot of members. As time goes by you can increase the rate since you have done you marketing and the few members you already have also done some promotion for you and you feel comfortable enough to increase the subscription cost.

The seven dollar strategy bump means that during the launch of your website, the subscription is set at $7 a month. After introduction of a few members, you can carry out a thorough examination of your sales letter and obtain a little information on the status of the membership site. If the analysis bears a certain threshold, then you can increase the subscription cost.

The importance of this is to show that the prices are increasing instead of decreasing. When you are starting off, you can set the prices at $7 to generate interest in the product and have people buy. The buyers will then be expected to market your site to friend and family members who in turn will come buy and bring in more people. When you realize that enough people are actually buying a product, you can go ahead and place more orders for the product but this time around you increase the sale price.

The same concept applies to stocking products in your online shop. You may not need a lot of item quantities for the first month since buyers are only purchasing at $7 monthly, you only require few videos that you are offering a cheaper price. This is because $7 and $17 encourage impulse buying due to low by price points whereby people will be forced to purchase because it’s going for a cheaper price than what a product actually costs.

Having a lot of sales letters that are going for $7, which is equal to over 12% of the original price and have no guarantee or any proof whatsoever is no recommended as it normally results in contention. Getting sales which happened in a prior offer is a cheaper way for a beginner and someone who is acting in haste to attract new members to his site.

It becomes interesting as people join your membership site whereby they ask you questions and you end up creating good videos and start having live webinars. If the site is still operational for three to nine months then you can proceed and increase the prices and subscription fees.

You can gradually increase your prices from $7 per month and increase it to $10 monthly up to the desired price of $97 where it settles. That’s exactly how the Seven Dollar Bump Strategy works.

To start off your own single payment site, you can learn one by one on how to introduce your own membership site by visiting http://www.membershipcube.com

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Firstly knowing and understanding the niche you are in is the most important aspect of this exercise. Your choice of niche has to be one that jumps out at everyone, is original and your fans will be crazy about it.

It is always wise to fine tune the profession you are in, and to also check what others in the same niche as yourself are doing. What attracted you to your favorite sites and what motivated you to purchase from them? Use some of their ideas as they obviously have worked well. You know you are good but the people out there do not and you need to use the tried and tested methods together with being unique in order to real in your new fans.

Once you have discovered what and how your competitors go about their business. You will need to put the niche of your passion into action as there are many people out there who have your passion too and are eager to learn more about it. That is what the niche of your membership site will teach them

Passion is very powerful as it oozes through you membership site and that is what appeals to the visitors of your site and that is how your site turns into a money spinner providing the product you are selling is also appealing.

In order for your membership site to be a money spinner, you need to ensure that your membership site offers a really good and inexpensive product that also provides the buyer with an after sales guarantee and that the guarantee actually is worth the paper it is written on.

Therefore, is would be prudent to attach a page of references to your site that the buyers of your product can actually contact to confirm that the product really is what it says it is and that they are not just wasting their money on more junk.

Once you have built up a loyal following to your membership site, there will be no looking back as you will also find that also the internet is powerful, so is word of mouth and you certainly do not want any bad words spoken about you and your products.

Also, remember that your product will be compared with the many other similar products on the market. You therefore have to be on top of every aspect of your product and you service in order to keep your buyers satisfied and who will always return to your membership site. Remember that once you have satisfied your buyer in every respect of the transaction, apart from returning to your site time and time again, he will also not mind paying a little extra as he will know that it will be money well spent.

Once you have done all your homework on deciding on a niche for your membership site, visit http://www.membershipcube.com and they will guide you in creating a membership site to suit your niche.

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