If you want people to join your membership site, the best way to get them in is not with a fancy blog or informative website. It’s with a long form sales letter, a site that convinces them why they should join in your membership right this second. How is writing a sales letter for a membership site especially a recurring membership site different than running a sales letter for a regular product?
There are a few techniques I always like to use on a membership site that I don’t necessarily use anywhere else and I want to share them with you. Those are the payment plan drop, sling them on the instant gratification and the monthly breakdown of what’s coming each and every month.
What’s the payment plan drop? Here’s the way I view membership sites. If you’re running a fixed-term membership site which means that instead of an ongoing training, somebody pays you for say six months and then stops. You’re really offering them a payment plan. You’re really offering them a $1,000 course but you’re cutting it up into six easy monthly payments so they can pay as they go. You’re doing them a huge favor because it’s still a $1,000 course but they have a much easier time of getting in. you’re financing their journey towards success.
When I present the price, I tell them it’s not just a $1,000 cost. It’s not two payments of $500. It’s not four payments of $250. Instead it is six payments of $125. When you drop it like that, it seems a lot smaller and it seems still that they’re getting a lot of value for a small price. They’re getting the first access to a $1,000 training course but tonight they’re only going to put down about 10-12% of that.
The next thing that makes it easy to get someone in your membership site is sell them on the instant gratification. What are they going to get tonight as soon as they join? When somebody joins your membership site, they’re probably going to be the most excited the night they join because you convince them to get in. Recap exactly everything they get tonight within the next few minutes as soon as they have paid, as soon as they have logged in. That’s really helpful.
I’ve seen way too many sales letters that promise the beginnings of things too far down the line. One time I saw a copywriting membership site and they said in the sales letter, “You’ll be able to write your first sales letter at the end of month two in this course.” I was thinking to myself, “What? Why can’t you just teach me the basics as soon as I join and then the extra training is just extra?” When you’re selling your membership solution, give them something actionable, some kind of take away as soon as they join.
Finally, break down what they get every month. If you have a site that goes on for six months or a year, it can become very confusing exactly what’s in the site, exactly when do they get it and how long they have to wait to get it. To avoid that, break it down month per month what they get each and every month. That way, there’s no bait and switch confusion. That way, nobody buys for one particular bonus and then says, “Oh, you mean I’ve got to wait to a month six?” Just state upfront in the sales letter that they have to wait until month six and you can always play this to your advantage because you can say, “I want to teach you the basics upfront so that by month six when we get to these advanced strategies, you’ll be completely ready for this extra training.”
That’s how you write membership copy. Drop the payment plan because your fixed-term membership really is a financing offer. Sell them on what they get tonight on the instant gratification and break down what they get each and every month. That way, there’s no confusion when they join.
Find out how to market your membership site, how to build a membership site in a day, how to create an entire years worth of content in one week and how to keep members happy and paying month after month and joining your next free membership sites without hesitation. Go to www.MembershipCube.com right now to find out more.