For some reason when people think about what content is, they immediately grab and take towards written materials. Written materials are great. Most of what’s on the internet is written materials but there’s one problem; it takes a lot of time to write stuff down.
Also, most people are simply not writers so even if they can speak out a paragraph or a page or two, they simply run out of gas. What do you do instead? You should create audios instead. Not because they’re cool; not because they’re the future of the internet; because they’re easier to make than writing things down.
Audio is easier to create than video. Video is pretty easy too but the problem with the video is you have to worry about what’s on your screen; you have to worry about changing the picture on the screen every now and then. And this means, if you are filming a live action video, you have to change your expression on the picture, on the video. And the problem with that is sometimes you have to look down at your notes.
The similar problem with screen-captured video because it’s showing a PowerPoint, you have to change slides, change the bullets; but the advantage with an audio is you simply have three things to talk about—three points—and then you just talk and people get the same idea.
Anyone knows how to talk; anyone can talk on the phone and there for you can too, and you too can make audios. And it’s easy to talk for just ten minutes. I’m not talking about being at keynote speaker or anything. Just talk about a subject for 10 minutes, time yourself, and at the end of 10 minutes, wrap it up and tell people where they should go next.
Even if you’re speaking slightly slower the normal, you still talk at about 150 words per minute. So if you talk for 10 minutes, that’s 1,500 words you didn’t have to write. That’s over five pages. It’s very easy to make 10-minute audios and avoid the hassle of all that extra writing.
When you put audio on your site, it’s important to remember that you don’t necessarily have to provide the download of the audio. There are plenty of audio players for WordPress that allow you to take an audio file and simply play it on the page. There’s no way to “Right Click” and “Download.”
It’s up to you how generous or uptight you want to be on the subject, but it’s much easier to get comments on a blog post if you don’t provide a download. This is because people have to sit at the computer and listen to your audio for those few minutes, and they’re already back on that page when it’s time to leave a comment.
Asking somebody to sit for three to 10 minutes to listen to your audio is not that much to ask.
Should you add audio to your website? Yes, you should! Because it’s easier to create audio than video; you just talk; you just have a few things to say, a loose out one, and you let yourself go. It’s easier to talk for 10 minutes and have a complete explanation of some subject and that saves you writing five to 10 pages or more; and if you embed this audio on a webpage or a blog, it’s easy to get people to click on a link, leave a blog comment, or do whatever it is you want them to do at the end of that audio.
I hope you saw today that creating content for a membership site is easy. Now that we’ve got that issue out of the way, let’s get your membership site set up.