You probably have a confidence problem. Most marketers I know do. They’re so afraid that what they’ve put out into the world is not going be good enough so they delay releasing their product or their membership site to the public. They’re so afraid that no one is going to want to buy their solution for any price so they cut the price until it’s almost not worth it.
If you’re afraid to charge more for your membership site, I have a few things to tell you. Those things are that the phrase, “If you build it they will come,” is wrong, that there are new beginners coming online every single day and you can’t please everyone.
Let’s cover the first one. Have you heard of the phrase, “If you build it they will come?” Usually, if you build it they won’t come because people need to know why they should come. They didn’t know you exist. They didn’t know that you provide what you say you can. They didn’t know that you can solve their problem and that you are worth listening to. It might be a nice thought to think that once your book is done or once your membership site is set up, you’re finished. But that’s only the beginning.
You need traffic. You need conversion. You need to go and find new people to get into your membership site and you need to give them a very good reason about why you should. Building is not enough, you need to market it as well. And when you market it, be proud of what you have. There are all kinds of beginners and whatever thing you’re teaching and whatever niche you have, there are many beginners.
There are many people who are more than willing to have to shortcut the two or three years it might have taken you to get to where you are now. A lot of people want what you have and if you kind of keep that in your mind that people want what you have then you will have an easier time asking the price that you’re worth.
Speaking of the price, you need this thing called price resistance. You definitely cannot please everyone. I know of a copywriter who’s not happy unless his site is at a 6% refund rate because you just simply can’t please everyone. And if you try to please everyone by charging the bargain base on price, you’re going to get yourself a lot of friends but not a lot of money.
It is perfectly okay to separate out people who should buy from you and people who shouldn’t. It’s okay to have an ideal customer and a kind of person you do not want to be your customer.
Here’s a funny fact. A while ago, I made a sales letter and let people name their own price. Do you want to know the result? Fifty percent of people typed in $0.01. The other 40% typed in $1 and this is for a product that was worth $100. So your average person doesn’t know what they want to pay for something. They don’t know that what you have is worth a certain value so it’s up to you to explain this and convince them for that.
If you’re afraid to charge more for your membership site, just know that you need to be a marketer and whatever your niche is, your membership site needs someone to market it, to promote it, to advertise it, to sell it and to talk it up